Pico Tel Aviv

Rothschild 63, Tel Aviv, Israel
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About Pico Tel Aviv

The Pico Rothschild complex is located in the heart of Tel Aviv-Rothschild Boulevard. This is the company's third complex. The location was chosen similar to the location of the compounds in Jerusalem - in the center of the city, at the heart of activity and innovation.
The complex is open to technologists, high-tech and low tech professionals aged 18-45. The place will not accept free professionals as accountants and lawyers. It offers work spaces, meeting rooms, internet, kitchenette, mentoring and regular events. Pico also serves as a community that sees entrepreneurship as a key tool for social development. Accordingly, the venue hosts events including intimate conversations with leading entrepreneurs or entrepreneurs, meetings with international investors and even white night events that allow a meeting of activities such as social hikes.
Pico also offers shared Coworking office space. The complex hosts meetings of entrepreneurs, social activists, artists and writers.


  • ‏Close to train station
  • ‏Close to bus station
  • ‏Free parking
  • ‏Dog-friendly
  • ‏Mentors meetings
  • ‏Happy hour
  • ‏Soft drinks
  • ‏Beer
  • ‏Snacks
  • ‏Wifi
  • ‏Printing services
  • ‏Staff
  • ‏Showers
  • ‏Open on Saturday
  • ‏Open on Sunday
  • ‏Open 24/7
Show more
  • ‏Gym
  • ‏Swimming pool
  • ‏Sport classes
  • ‏No commitment
  • ‏1 day min.
  • ‏1 week min.
  • ‏1 month min.
  • ‏2 months min.
  • ‏City residents only
  • ‏Designers only
  • ‏Requires a screening Interview
  • ‏Social ventures only
  • ‏Technological ventures only
  • ‏Worldwide access

Map of the area

Where to eat

On Rothschild Boulevard, as you know, there is nothing to eat. Among the closest places: Cafe Noir, Marinando, Cantina, Norman, Sophica, Tulip.

Noir Cafe
Noir Cafe
Noir Cafe - part of the Noir chain offers meats, fish, salads and more.
On the restaurant menu you will find a selection of grilled meats. Among the dishes served are steaks, hamburgers, chicken lamb dishes and more.
Cantina restaurant, located on the façade of the "Rothschild 71", is a well-known Tel Aviv institution and an attraction for celebrities, actors, singers, politicians and intellectuals. Cantina offers pastas, pizzas, meat dishes and fish.
A prestigious restaurant that meets Nice with Tel Aviv. The restaurant's menu combines South-French and Mediterranean touches and was inspired by the old city of Nice, located near the Italian border.
The menu at the Tulip restaurant includes dairy and meat cuisine with dishes such as potato pastry, cheese / plum dumplings, chestnut puree, various soups, blintzes and Hungarian goulash.
Kosher Italian dairy restaurant. Opening dishes, salads, pastas, pizzas and desserts.

About Pico

Branches amount - (2)
Reviews - (0)  

The Pico complex was founded in 2012 by Jerusalem entrepreneurs who wanted to bring about a change of "roots to the ground" in the city's economy. The rooms played a key role in the revival of the capital as a technology center.
PICO represents people, ideas, community and opportunity - four essential components of entrepreneurship, the same values ​​that inspired the construction and design of the first PICO area in Jerusalem's Talpiot neighborhood.
The home of businesses, shops, warehouses, workshops, artists and restaurants in the Talpiot industrial area was a great place to build a well-established entrepreneurial community that values ​​quality entrepreneurship as a cornerstone of social development. Dozens of early-stage companies and social organizations started out on PICO.
Pico also offers joint Coworking office space, PICO Jerusalem hosts meetings of entrepreneurs, social activists, artists and writers.


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Opening hours

The complex is open Sunday through Thursday between 8:30 and 18:30. The staff of the compound is located throughout the hours of operation.

Opening hours
Staff hours
Monday 08:30 - 18:3008:30 - 18:30
Tuesday 08:30 - 18:3008:30 - 18:30
Wednesday 08:30 - 18:3008:30 - 18:30
Thursday 08:30 - 18:3008:30 - 18:30
Friday 08:30 - 18:3008:30 - 18:30
Saturday Without
Sunday Without


Getting to Rothschild Boulevard is very convenient for arriving by car or public transport.


There are many bus lines that reach the complex. The nearest bus stop is the Shalom / Montefiore Tower. Between the bus lines that reach the area: 61,172,161,72.


The nearest train station to Tel Aviv is the Tel Aviv Haganah station. At the exit from the station take one of the lines: 104,204,16,4 (a 15-minute drive) and get off at the stations: Allenby / Lilienblum, Allenby / Mazeh, and from there to walk 6-8 minutes to reach the compound.

Private car

The most convenient way to reach the vehicle is through the Ayalon Highway, exit at the Shalom interchange, to the right of Ammunition Hill, continue to Eliezer Kaplan, left to Laskov, continue straight on Ibn Gabirol, continue straight in Yehuda Halevy, right to Nahmani and left to Rothschild Boulevard.


The Hadar A, B parking lots are within walking distance of the compound.


There are Tel Aviv bike rental stations on Rothschild Boulevard, Allenby corner and at Rothschild 65.

Estimate arrival time by car (Waze)

19 PM18 PM9 AM8 AM
Kfar Saba
31 min 35 min 43 min 53 min
Rishon Lezion
46 min 56 min 67 min 69 min
Petah Tikva
26 min 31 min 38 min 43 min
Kiryat Ono
26 min 31 min 40 min 47 min
Tel Aviv North
18 min 20 min 19 min 19 min

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From the press

Office per worker: How much it costs to rent space in the new work areas

Are you working on a start-up? Setting up a company? Before running to rent expensive offices - get a guide to the work centers

To the full article at finance

The sane alternative to renting an office is a shared work space

When housing prices skyrocket, even developers who are looking for a small office to work in are facing difficulties

To the full article at startisrael

Facebook Reviews

Reviews score 4.7 / 5 ()

Score 5
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Miryam Heiliczer
What a great place to connect Face to Face! Wonderful atmosphere, wonderful people.
Rachel Pico
Love Pico anything! Great place to be in and have a blast and I spiritual vibes!
עומר בר
Happy to be here every time !
Sean Lewin
Great people and beer!
Catalina Dash

Pico Tel Aviv Facebook

Latest Tweets by Pico Tel Aviv

A New Year, a New YOU. Let's get rid of the clutter and get to the source of how it manifests in the first place.... https://t.co/sblwS2WVCTTue Oct 03 11:08:56 +0000 2017
Did I do this right? https://t.co/Yf2GH2rcLmMon Sep 11 16:30:30 +0000 2017
There are many, diverse happenings at PICO over the next two weeks. At least one oughta pique your interest.... https://t.co/LgQ5MbyLKlSat Sep 02 20:46:16 +0000 2017
This is happening! https://t.co/DjpokD06tnMon Aug 28 06:16:52 +0000 2017
Beep beep. Crash. UFO noises. https://t.co/sER584PBZ7Sat Aug 12 17:26:24 +0000 2017

More branches of Pico

Pico Yad Harutsim
Israel, Jerusalem
54.1 km

Coworking spaces near Pico Tel Aviv

The Pub Hub Rotchild
Israel, Tel Aviv
0.1 km
Norman Hotel
Israel, Tel Aviv
0.1 km
Mindspace Rotschild
Israel, Tel Aviv
0.2 km
Rise Ehad Haam
Israel, Tel Aviv
0.2 km

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News from coworking spaces in

Mindspace increases the Rothschild branch

Mindspace increases the Rothschild branch

Mindspace, the co-working spaces chain, has rented four additional floors of 3,500 sq.m. in Zion House on Rothschild Boulevard and will increase the existing Rothschild branch to 5,200 sq.m.
The opening of the new space is expected at the beginning of next year.

WeWork manages to rent half of the ToHa office tower

WeWork manages to rent half of the ToHa office tower

WeWork is negotiating a deal to lease half of the ToHa office tower, which is currently being built on Totzeret Ha'Aretz Street. It is estimated that rents in the common workspace will range from 70-80 NIS per square meter.